ClientUmbria Jazz
International jazz festival
IndustryMusic and events
Perugia
What we didRebranding and UX/UI
New website
FocusTicket purchasing
Mobile-first and accessible
Results after launch
+40% Ticket conversions compared to the previous website
−30% Average time to complete a purchase
More engagement
The average time users spend on the website has increased.
Positive feedback
Users and organizers noticed a clear improvement in usability and look and feel.
Client
Umbria Jazz is one of the most renowned music festivals in Italy and worldwide, drawing thousands of fans every year. It needed a revamped website, with a refreshed visual identity and a more intuitive and efficient ticket purchasing process.
Goals and solutions
Rebranding
A new digital identity, as contemporary and international as the festival.
- Elegant, modern visual elements that respect its historic character
- A refreshed color palette
- Readable typography and clear navigation
UX/UI
A modern, intuitive interface.
- Clearer information architecture
- A dynamic homepage with always up-to-date events and artists
- Concert and ticket information in just a few clicks
Simpler purchasing
Fewer steps to buy a ticket, more conversions.
- Fewer steps to complete a purchase
- Persistent cart
- Multiple secure payment methods
Performance and accessibility
A fast, mobile-friendly website that is accessible to everyone.
- Faster loading times
- Mobile-first design
- Compliance with accessibility standards
