Music festival, Perugia
5-day festival
iOS and Android app, content management
Tickets and push notifications
The client
L’Umbria che Spacca is one of the most important music festivals in Umbria: for five days it turns Perugia into a hub of culture, music and entertainment.
We developed the festival’s official mobile app, with events, the artist lineup, ticketing and an interactive map drawn specifically for the app by an artist on our team.
The challenge
An app the audience could use on the fly during the festival. It had to:
Artists, events and venues, quickly and accessibly.
Intuitive navigation and content updated in real time.
Purchases directly in the app, for easier entry to events.
An illustrated map with the festival’s stages and points of interest.
Optimal performance even with many concurrent users on event days.
The development process
The festival’s illustrated identity changes every year: we designed the app to change with it, quickly and easily.
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Research and analysis
The needs of the organizers and the audience.
- Behaviors and needs of festival audiences
- Analysis of similar event apps
- Key features for organizing and attending
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UX/UI Design
A design that showcases the Umbria che Spacca brand identity.
- Wireframes and interactive prototypes
- A map illustrated by an artist on our team
- Events section with filters and advanced search
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Technical development
An easy-to-edit database: content, images and colors adapt to the theme of each edition.
- Interactive map with zoom on stages and areas
- AR experience to explore the festival zones
- Dashboard to update text, images and colors
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Testing and optimization
Thorough testing for a smooth, glitch-free app.
- Tests on different devices and operating systems
- Performance under heavy traffic
- Feedback from a small group of users
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Launch and deployment
Live in time for the start of the festival.
- On the App Store and Google Play, with an onboarding guide
- Post-launch monitoring
- Ongoing updates for future editions
Results
Thousands of users discovered artists and events, moving between venues with the interactive map.
With push notifications, organizers share schedule changes and special events in real time.
From the dashboard, organizers adapt the app’s content to the festival, year after year.
User response was very positive, with enthusiastic feedback on the app’s usability and its ability to improve participation in the event.
